RESEARCHER
Simone Aiolfi (Ph.D) is a Tenure Track Fixed-term Researcher (RTT) in Economics and Management at the Department of Economics and Management, University of Parma. Previously, he was a Type A Fixed-term Researcher (RTDA) at the same Department, where he developed several research projects in the areas of retailing and digital transformation.
He teaches "Digital and Content Marketing" in the Master's Degree in Trade and Consumer Marketing and "Food Marketing for Local and Global Markets" within the Master's Degree in Economics and Management of Sustainable Food Environment. He also taught courses on "International Branding and Retailing" for the Master's Degree in International Business and Development and "E-commerce and Digital Analytics" for Trade and Consumer Marketing.
He was awarded the National Scientific Qualification for the Disciplinary Scientific Area SECS-P/08 - Economics and Management - Second Range in 2023. During his academic career, he has received several awards for his scientific contributions, including the Best Selected Papers Award of the "Sustainable Marketing" Section at the XIX SIM Conference 2022 and the Best Selected Papers Award of the "Technology & Innovation Marketing" Section at the XVIII SIM Conference 2021.
He is a reviewer for several international scientific journals, including the Journal of Retailing, the Journal of Marketing Theory and Practice, and the International Journal of Retail & Distribution Management. He also participates in national and international research groups on the topics of digital marketing and innovation, consumer behavior, and sustainability in the retail sector.
His research activity focuses on communication and digital marketing, consumer buying behavior in digital contexts, mobile shopping, and the role of new technologies in retail. He has published contributions in high-impact international scientific journals such as the Journal of Retailing, Technological Forecasting & Social Change and the International Journal of Retail & Distribution Management.
MAIN PUBLICATIONS
- Aiolfi S. (2021). "Mobile shopping revolution: threats and opportunities for retailers," Giappichelli Editore, Turin. Scientific monograph in refereed series "MANAGEMENT & MARKETING". ISBN/EAN 978-88-921-4150-6.
- Aiolfi, S., and Luceri, B. (2024), "See you on the Metaverse: A bibliometric expedition through the Metaverse landscape," Technological Forecasting & Social Change, 207, 123605, https://doi.org/10.1016/j.techfore.2024.123605.
- Aiolfi, S., Vergura, D.T., Bellini, S., and Luceri, B. (2024), "Sustainability meets innovation in the retail sector: a bibliometric analysis," Micro & Macro Marketing, 1-32. DOI: 10.1431/113500.
- Aiolfi, S. (2023), "How shopping habits change with artificial intelligence: smartspeakers' usage intention," International Journal of Retail & Distribution Management, Vol. 51 No. 9/10, pp. 1288-1312. https://doi.org/10.1108/IJRDM-11-2022-0441.
- Aiolfi, S., Bellini, S. and Grandi, B. (2022), "Using mobile while shopping in-store: a new model of impulse-buying behavior," Journal of Consumer Marketing, Vol. 39 No. 5, pp. 432-444. https://doi.org/10.1108/JCM-05-2020-3823.
- Luceri, B., Bijmolt, T. T., Bellini, S., & Aiolfi, S. (2022), "What drives consumers to shop on mobile devices? Insights from a Meta-Analysis," Journal of Retailing, 98(1), 178-196. https://doi.org/10.1016/j.jretai.2022.02.002.
- Zerbini C., Aiolfi S., Bellini S., Luceri B., Vergura D.T. (2022). Mobile shopping behavior: a bibliometric analysis. SINERGIE Italian Journal of Management, Vol. 40, No., 2, pp. 233-256, ISSN 0393-5108, DOI: https://doi.org/10.7433/s118.2022.11.
- Aiolfi, S., Bellini, S. and Pellegrini, D. (2021), "Data-driven digital advertising: benefits and risks of online behavioral advertising," International Journal of Retail & Distribution Management, 49(8), pp. 1089-1110. https://doi.org/10.1108/IJRDM-10-2020-0410.
- Bellini, S., Aiolfi, S., and Sabbadin, E. (2021), "How sustainable store brands drive satisfaction, trust and loyalty toward grocery retailers," Micro & Macro Marketing, quarterly journal 2/2021, pp. 305-332. DOI: 10.1431/100918
- Bellini S. and Aiolfi S. (2019). "Impulse buying behavior: the mobile revolution," International Journal of Retail and Distribution Management, 48(1), 1-17. DOI: IJRDM-12-2018-0280.