Benedetta Grandi

b.grandi

DOCTORAL CANDIDATE

Doctorate Program, “Economics and Management of Innovation and Sustainability” at Universities of Ferrara and Parma

 

AREAS OF RESEARCH

  • Nutritional Marketing from the Perspective of the Industry and Distribution Network
  • Shopper Behavior Analyses

 

  • Planned and Impulse Purchasing
  • Pharmaceutical Industry Marketing

PRIMARY PUBLICATIONS