The growth of the internet as both a communication and sales channel has led to the development of a new consumer profile: the multichannel customer who integrates the use of on-and-offline channels to gather information and make purchases. E-commerce not only provides us with an opportunity to develop our businesses, but the new technological platforms also permit us to study consumer profiles with greater precision, fostering consumer interactions and relationship
customization. The consumer becomes more involved in the purchasing experience and a company can reach its customer loyalty goals more effectively. It continues to grow more important to fully understand both the potential of customer interaction in a digital environment and the impact of multimedia practices on the purchasing process in order to meet your marketing goals.
What We Offer
Retail-Lab assists companies by providing innovative models that forecast consumer purchases through the extrapolation, management and processing of the qualitative and quantitative information gathered from internet users’ browsing patterns. Equally important is the support we offer designing websites whose purpose is to improve the customer experience and foster a positive purchase decision.
- Defining the Consumer’s Profile
- Customizing the Relationship
- Sales Choice Forecasting Based on the Consumers’ Online Purchasing Processes
- Processing Information Gathered from Web Use