Cristina Zerbini

Zerbini Cristina

ADJUNCT PROFESSOR
Neuroshopping

AREAS OF RESEARCH

  • Consumer Behavior Models in the Pharmaceutical Industry
  • Neuromarketing and Consumer Decision-Making Processes: The Impact on the Brands and Products
  • Labeling and Nutritional Information
  • Private Label and Value Creation for Retailers
  • Promotion and Development of Typical and Local Products
  • Quali-Quantitative Consumer Research