Promotional flyers are one of the most important communication tools for any brand. Once considered to be a simple traffic building tool, it is now also used to generate customer loyalty and defend market share from the competition.
In both its digital and paper formats, the flyer accounts for a large portion of the communication budget and should therefore be optimized to maximize its marketing performance.
What We Offer
Retail-Lab helps companies manage their flyers at 360 degrees. First, we apply a model to calculate the optimal number of copies to be distributed in a specific market and in which areas of the territory. This model is unique: it provides flexible solutions and is driven by the company’s marketing goals. Additionally, Retail-Lab provides design solutions that best support the brand’s value image in both digital and paper formats.
- Managing the Promotional Flyer
- Optimizing Flyer Distribution Across the Territory
- Evaluating Flyer Impact on Point-of-Sales Performance