UNIVERSITA' DI PARMA

DEPARTMENT OF ECONOMICS AND MANAGEMENT

From research

to innovative marketing

for companies


From distribution network analysis to the impletation of application models and policies designed to create value.

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There are only two possible outcomes: if the result confirms the hypothesis, then you've made a measurement; if the result is contrary to the hypothesis, then you've made a discovery.

Enrico Fermi, Aforisticamente

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Retail-Lab works with managers and entrepreneurs to build models and find best-fit solutions for companies.