Neuromarketing is the study of consumer behavior through the analysis of physiological signals produced in response to marketing stimuli. Effective and non-invasive techniques like MRIs, EEGs, and affective computing enable us to understand a consumer’s emotional state and level of involvement during his/her interaction with a brand, product, price or advertisement.
Thanks to our ability to record these non-verbal reactions, the consumer is no longer considered a ‘black box;’ he/she becomes more transparent, greatly reducing risk when it comes to making marketing decisions.
What We Offer
RetaiLAB has developed the skills and techniques needed to analyze the neural/neuronal responses during the customer’s decision-making process. This is possible thanks to a system of knowledge-sharing that has been put into place between the Marketing and Neuroscience (Department of Medicine and Surgery) teams. Theoretically, there are no limits to the types of questions we can explore, starting with product design in regards to form, texture, and color.
- Studying Neuronal Responses to Product Choice
- Measuring Emotional Responses to Marketing Stimuli (Product, Packaging, Price, and Advertising)
- Analysis of Client Evaluations
- Analysis and Reorganization of Product Display