In today’s competitive market, globalization is the main distinguishing feature. Since the barriers to the free movement of goods, services, capital, people and knowledge are gradually being removed, greater shares of economic activity can now take place between people living in different countries. Italian companies must contend with this reality: the market becoming more global and the important opportunity it
represents for those companies offering distinctive products and services. Over the next few years, the real challenge -- particularly for medium-to-small sized companies -- will be operating abroad. The first thing these companies must do is to devise a development strategy that correctly identifies which countries they wish to select and penetrate.
What We Offer
Retail-Lab supports companies venturing into foreign markets. We help them identify the best possible internalization strategy by using models to assess the “Made in Italy” business potential of an individual target country. We pay special attention to demand and distribution supply segmentation models, useful for evaluating the economic potential of an individual company/consortium’s offer.
- Developing Internationalization Strategies for Companies and Institutions (Country Analysis, Risk Evaluation, Partnership Search)
- Defining Assessment Models for “Made in Italy” business potential at a single country level
- Analyses and Clustering of Distribution Supply and Demand Behavior at an Individual Country Level as well as an Assessment of the Business Potential per Sector, Category and/or Company
- Creating Comparative Country Indices for Risk Assessment