Silvia Bellini

Bellini Silvia

RESEARCHER
Channel Management

Responsible for Quality (RAQ) for the master’s program “Trade and Consumer Marketing.”

AREAS OF RESEARCH

  • Shopper Behavior Analysis
  • Marketing for Typical Products
  • Digital Innovation in Retailing and Business Models in a Multi-Channel Context
  • Nutritional Marketing from the Viewpoint of Industry and Distribution
  • Vertical Channel Relationships
  • Space Management & In-store Communications

PRIMARY PUBLICATIONS