ASSOCIATE PROFESSOR
Shopper Marketing and Strategic Marketing
Marketing Contact for the “Economy and Management” undergraduate program.
AREAS OF RESEARCH
- Store Format Design in the Grocery Sector
- Marketing nutrizionale nella prospettiva dell’industria e della distribuzione
- Nutritional Marketing from the standpoint of Industry and Distribution
- Shopper Behavior Analysis
- Space Management & In-store Communications
- Pharmaceutical Retailing
- Marketing for Typical Products