Marco Ieva

Ieva Marco

RESEARCH FELLOW
CRM and Customer Analytics

Senior researcher at the Osservatorio Fedeltà (Loyalty Observatory)

AREAS OF RESEARCH

  • Data Mining for the Segmentation and Forecasting of Consumer Behavior
  • CRM and Loyalty Marketing
  • Measuring the Effectiveness of Promotional Communications in Retail
  • Customer Journey Analysis and Customer Experience: Building Client Loyalty
  • The Role of Marketing Innovation for Company Success