Cristina Zerbini

Zerbini Cristina

ASSOCIATE PROFESSOR

Cristina Zerbini (Ph.D) is Associate Professor in Economics and Management (Scientific Disciplinary Sector ECON/07-A) at the Department of Economic and Management, University of Parma. Previously, she was a Temporary Type A Researcher (RTDA) at the same Department, where she developed several research projects in the field of retailing, and consumer behavior, mainly in the areas of sustainability and healthy nutrition.

She currently teaches "Business Economics and Management" in the Bachelor of Science in Economics and Management and "Distribution Marketing to Support Food Products" in the Bachelor of Science in Economics and Management of Sustainable Food Supply Chains. Previously, she taught "Neuroshopping" and "Social Marketing" as part of the Master's Degree in Trade and Consumer Marketing and "International Marketing" as part of the Bachelor's Degree in Economics and Management.

She was awarded the National Scientific Qualification for the Disciplinary Scientific Area SECS-P/08 - Economics and Business Management – Associate Professor in 2019. During his academic career he has received several awards for his scientific contributions, including Best Selected Paper Award of the XXIX Synergies Conference - Sima 2022, with the paper entitled "Nutritional claims and framing effect: how does the way of communication impact on the product perception?" (co-authors: D. T. Vergura, B. Luceri, G. Cristini).

ADDITIONAL INFORMATION

  • Member of the Interdepartmental Center for "Neuroimaging" (CIN) based at the Integrated Biotechnology Complex, Institute of Physiology, University of Parma;
  • Contact person, with Prof. Guido Cristini, for WP 7.1 "UNDERSTANDING DETERMINANTS AND FACTORS UNDERLYING FOOD RELATED CONSUMER BEHAVIOUR" (PNRR - Mission 4 Component 2 Investment 1.3 - "Research and innovation network on food and nutrition Sustainability, Safety and Security - Working ON Foods" (OnFoods) - Spoke 7 "Behavior, education and policy."
  • Scientific coordinator (PI) for the two-year research project under the PRIN (RESEARCH PROJECTS OF RELEVANT NATIONAL INTEREST) - Call for proposals 2022; project title "Sustainable Food Labels for Product Communication" carried out and proposed with the University of Florence.

AREAS OF RESEARCH

The research activity focuses on the study of the consumer, mainly with reference to sustainable behavior and food choices.

MAIN PUBLICATIONS

  • Zerbini, C., De Canio, F., Martinelli, E., Luceri, B. (2024). Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction. Food Quality and Preference. Vol. 118, pp. 105183, DOI: https://doi.org/10.1016/j.foodqual.2024.105183.
  • Cristini, G., Zerbini, C. (2023). Packaging as a Tool for Product Enhancement. Summary Manifest on Recent Literature from a Marketing Perspective. Micro & Macro Marketing, Vol. 3, pp. 559-572, DOI: https://doi.org/10.1431/108714.
  • Zerbini, C., Vergura, D.T., Luceri, B., Cristini, G. (2023). Nutritional claims and framing effect: how does the way of communication impact on the product perception? Synergy Italian Journal of Management, Vol. 41 No. 2, pp. 39-53, DOI: https://doi.org/10.7433/s121.2023.03.
  • Vergura, D. T., Zerbini, C., Luceri, B., & Palladino, R. (2023). Investigating sustainable consumption behaviors: a bibliometric analysis. British Food Journal, Vol. 125, No. 13, pp. 253-276. DOI: https://doi.org/10.1108/BFJ-06-2022-0491.
  • Bellini S., Zerbini C., Vergura D.T., Luceri B. (2023). New shopping behaviors in a changing environment. Synergy Italian Journal of Management, Vol. 41, No. 1, pp. 85-106. ISSN 0393-5108, DOI: https://doi.org/10.7433/s120.2023.05.
  • Zerbini C., Aiolfi S., Bellini S., Luceri B., Vergura D.T. (2022). Mobile shopping behavior: a bibliometric analysis. SYNERGY, Vol. 40, No., 2, pp. 233-256, ISSN 0393-5108, DOI: https://doi.org/10.7433/s118.2022.11 ASN Classification of 11-08-2020: scientific journal. VQR classification of 22-01-2016: class C).
  • Zerbini, C., Bijmolt, T. H., Maestripieri, S., & Luceri, B. (2022). Drivers of consumer adoption of e-Commerce: A meta-analysis. International Journal of Research in Marketing, Vol. 39, No., 4, pp. 1186-1208.
  • Zerbini C., Luceri B., Marchetti C., Di Dio C. (2019). Shaping consumption propensity through the emotional response evoked by nutritional labels: Evidence from an fMRI study. FOOD RESEARCH INTERNATIONAL, Vol. 125, Article 108547, ISSN: 0963-9969, DOI: https://doi.org/10.1016/j.foodres.2019.108547 (ASN Classification of 11-08-2020: Band A journal).