Benedetta Grandi

b.grandi

RESEARCHER

Researcher in Marketing at the Department of Economic and Management, University of Parma as part of the extended partnership Onfoods Project on PNRR Theme 10 entitled "Understanding determinants and factors underlying food-related consumer behavior."

She teaches "Cross cultural Marketing " and "Health and Wellness Marketing" within the Department of Economics at the University of Parma.

Graduated in Trade Marketing and Strategies from the University of Parma, she then received her Ph.D. in Economics and Management of Innovation and Sustainability from the University of Ferrara.

Research activities over the years have focused on the topics of Health Marketing and Nutritional Marketing, particularly on the promotion of healthy eating styles and healthy purchasing behaviors in the food industry sales venues.

MAIN PUBLICATIONS

  • Grandi, B., Cardinali, M. G., & Graziano, S. (2024). FOOD PACKAGE AND HEALTHY PRODUCTS: THE ROLE OF BRAND, PACKAGE COLOR, CLAIM AND NUTRITION LABEL. In "Brands and Purpose in a changing era.
  • GRANDI, B., CARDINALI, M. G. (2022). Colours and price offers: How different price communications can affect sales and customers' perceptions. JOURNAL OF RETAILING AND CONSUMER SERVICES, 68, 103073.
  • AIOLFI, S., BELLINI, S., GRANDI, B. (2022), "Using mobile while shopping in-store: a new model of impulse-buying behavior," JOURNAL OF CONSUMER MARKETING, Vol. 39 No. 5, pp. 432-444.
  • GRANDI B., CARDINALI M.G. (2021). Shopping behavior in "health-food stores": does it have a hedonic aspect?. INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT. Vol. 16, No. 5, 2021, ISSN 1833-3850 E-ISSN 1833-8119, DOI: 10.5539/ijbm.v16n5p71. Published by Canadian Center of Science and Education. (Band A GEV 13 rating according to IF5 and AIS indicators).
  • GRANDI, B., BURT, S., & CARDINALI, M. G. (2021). Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation. JOURNAL OF RETAILING AND CONSUMER SERVICES, 61, 102522.
  • GRANDI B., CARDINALI M.G. (2020). Choice Overload in the Grocery Setting: Results from a Laboratory Experiment. INTERNATIONAL BUSINESS RESEARCH, Vol.14, No.1, 94.
  • GRANDI B., CARDINALI M.G., BELLINI S. (2020). Health and self-control: promoting unconscious healthy food choices inside the store. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, Vol. 48 No. 3, pp.229-243.
  • CARDINALI M.G., BELLINI S., GRANDI B. (2019). How to communicate healthy products inside grocery stores. BRITISH FOOD JOURNAL, 121(11), 2637-2650,
  • CARDINALI M.G., BELLINI S., GRANDI B. (2019). Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment. INTERNATIONAL BUSINESS RESEARCH, Canadian Center of Science and Education, vol. 12(11), pages 94-100, November.
  • CARDINALI M.G., BELLINI S., GRANDI B. (2018). Healthy checkout and impulse purchases. The impact of in-store stimuli on the nature of the buying behavior. INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION AND MANAGEMENT RESEARCH, Vol. 4, Iss 1, p.12, March 2018.
  • BELLINI S., CARDINALI M.G., GRANDI B. (2017). A structural equation model of impulse buying behavior in grocery retailing. JOURNAL OF RETAILING AND CONSUMER SERVICES, Volume 36, May 2017, Pages 164-171.