Beatrice Luceri

Luceri Beatrice

International Marketing and Consumer Behavior Analysis

Member of the Technical Committee for the Emilia Romagna Regional Trade Observatory


  • Country Analyses and Internalization Strategies
  • Space Allocation and Point-of-Sales Traffic Management
  • Distribution Logistics and Supply Chain Management
  • Sector Structuring and Distribution Channel Performance in Non-Food
  • Struttura dei settori e performance dei canali di stribuzione nel non food
  • Neuromarketing and Consumer Decision-Making Processes: The Impact on Brands and Products
  • Advertising Flyers: From Conception to Distribution, In the Territory and Online
  • Demand Segmentation and Social Media Marketing
  • Service Quality Evaluation Through Consumer Panels
  • Quali-Quantitative Consumer Research