Beatrice Luceri

Luceri Beatrice

FULL PROFESSOR

Full professor of Economics and Business Management at the Department of Economics and Management, University of Parma, where she teaches "Consumer Behaviour Analysis" and "International Marketing".

After graduating in Economics at the University of Parma, she received his Ph.D. in Business Economics from the Luigi Bocconi Commercial University in 1994, with a final dissertation entitled "Integrated Logistics."

She began her academic career as a University Researcher in 1999 at the Faculty of Economics, University of Parma, becoming Associate Professor in 2004 and then Full Professor in 2015.

Currently, she is the Coordinator of the PhD Courses in "Economics and Management of Innovation and Sustainability (EMIS)," in collaboration with the University of Ferrara and the Catholic University of the Sacred Heart, and in Advanced Research in Economics and Management (AREM) at the University of Parma.

Her main areas of research include consumer behavior, social marketing, sustainability strategies in retailing, and neuromarketing. She has published numerous scientific contributions in national and international journals, focusing on topics such as the impact of sustainability strategies in the context of retailing and the analysis of online shopping behavior.

She has held several institutional positions at the University of Parma, including Delegate of the Rector on Internal Communication, Marketing and Ranking, and has participated in numerous applied research projects in collaboration with organizations and companies in the field.

Finally, her outreach and education activities also extend beyond the academic sphere through collaborations with entities and companies committed to paths of innovation and sustainable growth.

AREAS OF RESEARCH

  • Country Analyses and Internalization Strategies
  • Space Allocation and Point-of-Sales Traffic Management
  • Distribution Logistics and Supply Chain Management
  • Sector Structuring and Distribution Channel Performance in Non-Food
  • Struttura dei settori e performance dei canali di stribuzione nel non food
  • Neuromarketing and Consumer Decision-Making Processes: The Impact on Brands and Products
  • Advertising Flyers: From Conception to Distribution, In the Territory and Online
  • Demand Segmentation and Social Media Marketing
  • Service Quality Evaluation Through Consumer Panels
  • Quali-Quantitative Consumer Research

MAIN PUBLICATIONS

  • Aiolfi, S., & Luceri, B. (2024). See you on the Metaverse: A bibliometric expedition through the Metaverse landscape. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 207, 123605.
  • Zerbini C., De Canio F., Martinelli E., Luceri B (2024). Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction. FOOD QUALITY AND PREFERENCE, Vol. 118, September 2024, pp. 1-11. (DOI: 10.1016/j.foodqual.2024.105183).
  • Luceri, B., Bijmolt, T. T., Bellini, S., & Aiolfi, S. (2022). What drives consumers to shop on mobile devices? Insights from a Meta-Analysis. JOURNAL OF RETAILING, 98(1), 178-196.
  • Zerbini, C., Bijmolt, T. H., Maestripieri, S., & Luceri, B. (2022). Drivers of consumer adoption of e-Commerce: A meta-analysis. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 39(4), 1186-1208.
  • Luceri B. (2023). MARKETING RESEARCH TECHNIQUES. Egea, Milan, pp. 1-278 (ISBN: 9788823823518).
  • Alon I., Jaffe E.D., Luceri B., Prange C., Vianelli D. (2023). INTERNATIONAL MARKETING. STRATEGIES, PRINCIPLES AND APPLICATIONS (Peer-referenced work). G. Giappichelli, Turin, pp. 1-464 (ISBN: 9791221104318).
  • Luceri B., Martinelli E. (Eds) (2022). MANAGING SUSTAINABILITY. PERSPECTIVES FROM RETAILING AND SERVICES. Springer Cham, International Series in Advanced Management Studies, Switzerland (ISNN 2366-8814), pp. 1-184 (ISBN 978-3-031-12026-8). (DOI: 10.1007/978-3-031-12027-5).
  • Luceri B., Zerbini C. (2019). STORMY HEADS. UNDERSTANDING THE CONSUMER: FROM BEHAVIORISM TO NEUROMARKETING. (Dual peer-reviewed work). G. Giappichelli, Turin, pp. 1162 (ISBN: 9788892120549).
  • Vergura D.T., Zerbini C., Luceri B., Palladino R. (2023). Investigating sustainable consumption behaviors: a bibliometric analysis. BRITISH FOOD JOURNAL (ISSN: 0007-070X), Vol. 125, No. 13, pp. 253-276. (DOI: 10.1108/BFJ-06-2022-0491).
  • Luceri B., Laurini F., Latusi S. (2020). Store flyers: managing spatial distribution under budget constraints. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (ISSN: 09590552), Vol. 48, No. 8, pp. 901-916.