JUNIOR RESEARCHER
Settimio Ziccarelli holds a PhD in Neuroscience from the University of Parma and is currently a postdoc research fellow at the Department of Economics and Management at the same University. His research activity is part of the project "Neuromarketing to support the study of food choices", funded by the PNRR under the Onfoods program.
He is currently working on the analysis of consumer behavior through neurophysiological techniques by evaluating the impact of marketing levers on food choices. One of the goals of his current research is to understand which different strategies are the most effective in guiding consumers toward healthier daily decisions by studying neural, behavioral, physiological, psychological, and emotional correlates.
He has also lectured on consumer behavior and neuromarketing topics in Trade and Consumer Marketing Master's Degree, in Economics and Management (Economics and Marketing curriculum - CLAM) Bachelor's Degree and at the Master's program in Retail, Brand and Digital Management at the University of Parma.
MAIN PUBLICATIONS
- Ziccarelli, S., Errante, A., & Fogassi, L. (2024). Direction and velocity kinematic features of point-light displays grasping actions are differentially coded within the action observation network. NeuroImage, 303, 120939.
- Luceri, B., Vergura, D. T., Zerbini, C., & Ziccarelli, S. (2024). Insects as food. Consumers' attitudes between perceived taste, healthiness and food neophobia. In Proceedings of the XXI Conference of the Italian Marketing Society. ISBN 978-88-947829-1-2
- Ziccarelli, S., Errante, A., & Fogassi, L. (2022). Decoding point-light displays and fully visible hand grasping actions within the action observation network. Human Brain Mapping, 43(14), 4293-4309.
- Errante, A., Ziccarelli, S., Mingolla, G. P., & Fogassi, L. (2021). Decoding grip type and action goal during the observation of reaching-grasping actions: A multivariate fMRI study. NeuroImage, 243, 118511.
- Errante, A., Ziccarelli, S., Mingolla, G., & Fogassi, L. (2021). Grasping and manipulation: neural bases and anatomical circuitry in humans. Neuroscience, 458, 203-212.