ASSOCIATE PROFESSOR
Sabrina Latusi (Ph.D) is Associate Professor of Marketing in the Department of Economics and Management at the University of Parma, where she serves as Director of the Master's Degree in Trade and Consumer Marketing. She previously served as Chair of the Department's Joint Lecturer-Student Committee.
She teaches "Economics and Management" and "Services Marketing" within the Bachelor's Degree in Economics and Management and "Branding" within the Master's Degree in Trade and Consumer Marketing.
She was awarded the national scientific qualification for tenure as a senior university professor in 2023 and received several awards for her academic contributions, including the Best Paper Award at the International Marketing Trends Conference.
She is a reviewer for several scientific journals and international conferences. She is a member of the scientific committee of the series "Business Communication" published by Franco Angeli publishing house and the editorial board of the series "Marketing and Management" published by G. Giappichelli publishing house.
Research activity focuses on place branding strategies, communication and value creation, retail marketing and consumer behavior models. She has published contributions in scientific journals internationally such as the Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Tourism Review.
AREAS OF RESEARCH
- Commercial Centers and the Dynamics of Territorial Development
- Sector Structure and Distribution Channel Performance
- Competitive Analysis in the Retail Sector
- Promotion and Development of Typical and Local Products
- Consumer Mobility Models Related to Retailers and Sales Point Formats
- Communications and Value Creation
AREAS OF RESEARCH
- BARATTIN M., LATUSI S: (2025). The role of tone of voice in tourism destination brands' social media communication. TOURISM REVIEW. In print.
- LATUSI S. (2023). Competitive dynamics and evolutionary profiles of wholesale trade. (pp. 1-112). TURIN: G. Giappichelli Editore
- LATUSI S., SARTI E., MARTINELLI E., LUCERI B. (2023). Predictors of cross-buying in grocery retailing: the role of non-traditional product/service categories. SYNERGIES. Vol. 41, No. 1, pp. .
- LATUSI S. FISSORE M. (2021). The Seven Sisters of Piedmont: A Case Study of Potentially Worthwhile Cooperation. In: M. Della Lucia, E. Giudici (Eds). Humanistic Management and Sustainable Tourism. Human, Social and Environmental Challenges. (pp. 15-36). NEW YORK: Routledge.
- LATUSI S. (2020). Product, brand, territory. Communication, territory values and the supply system. (pp.1-197). Business Communication Series, MILAN: Franco Angeli.
- LUCERI B., LAURINI F., LATUSI, S. (2020). Store flyers: managing spatial distribution under budget constraints. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. Vol. 48, no. 8, pp. 901-916.
- ZERBINI C., VERGURA D.T., LATUSI S. (2019). A new model to predict consumers' willingness to buy fair trade products. FOOD RESEARCH INTERNATIONAL. Vol. 122, August, pp. 167-173.
- LUCERI B., LATUSI S., ZERBINI C. (2016). Product versus region of origin: which wins in consumer persuasion? BRITISH FOOD JOURNAL. Vol. 118, no. 9.
- LUCERI B., LATUSI S., VERGURA D.T., LUGLI G. (2014). The impact of store flyers on store performance: a format and customer related approach. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. Vol. 42, No. 3, pp. 219-234.
- LUCERI B., LATUSI S. (2012). The importance of consumer characteristics and market structure variables in driving multiple store patronage. JOURNAL OF RETAILING AND CONSUMER SERVICES. Vol. 19, No. 5, pp. 519-525.