PH.D. CANDIDATE
Ph.D. candidate in Economics and Management of Innovation and Sustainability (EMIS) at the Department of Economics and Management, University of Parma.
She received her Master's Degree in Trade and Consumer Marketing from the University of Parma, completing the course with highest honors with a thesis on digital nudging and the role of mobile apps in supporting conscious consumer behavior in food purchasing. Previously, she received a Bachelor's Degree in International Economics and Marketing from the University of Modena and Reggio Emilia.
Her research activity focuses on issues related to consumer behavior in food purchasing, with a focus on health and wellness, as well as product packaging.
MAIN PUBLICATIONS
- Boncompagni, A., Cristini, G., Zerbini, C. (2024). Profiling healthy food choices: integrating psychological and behavioral dimensions for effective consumer segmentation. XXI SIM Conference "Brands and purpose in a changing era". Milan, October 17-19, 2024, IULM University. Short paper.
- Boncompagni, A., Cristini, G., Zerbini, C. (2024). Unravelling the dominant product-related marketing factors shaping the choice of healthy products: an examination through the SOR model . Proceedings of the Sinergie-SIMA 2024 Conference "Management of sustainability and well-being for individuals and society", University of Parma. Short paper.
- Cristini, G., Boncompagni, A., Zerbini, C. (2023). The effect of brand on the effectiveness of nutrition labels . Proceedings of the 20th Annual Conference of the Italian Marketing Society (SIM) "Marketing for wellness, health and care," University of Florence, ISBN: 978-88-947829-0-5. Long paper.
- Cristini, G., Boncompagni, A., Zerbini, C. (2023). Food labels in a consumer behavior perspective: A bibliometric analysis . Proceedings of the Sinergie-SIMA 2023 Conference "Rediscovering Local Roots and Interactions in Management" LUM University and University of Bari, ISBN: 978-88-94-7136-3-3. Short paper.